Say goodbye to photobombs.

Adobe is introducing an AI-driven Generative Remove feature to its Lightroom photo editor. This feature simplifies the removal of unwanted elements like that annoying person in the background. Currently in public beta, it works seamlessly across the Lightroom ecosystem on mobile, desktop, and web platforms.

Streamlined editing with Firefly AI

Lightroom's Generative Remove effortlessly replaces unwanted elements using Adobe's Firefly AI engine. Paint over the area you want to remove, and Lightroom sends this information to Adobe's Firefly servers, which process the data and return the edited image.

In contrast to Adobe Photoshop's Reference Image feature, which allows users to generate new images using Firefly, Lightroom's AI enhancements are designed to streamline a photographer's workflow.

Tackling complex edits with ease

Removing distracting elements from images is often challenging. Traditionally, tools like Lightroom's Content Aware Remove match surrounding areas to hide elements. While effective for simple backgrounds, this method becomes cumbersome for larger objects or complex backgrounds.

The Firefly-powered Generative Remove excels at handling larger objects against any background, reducing what once took hours and technical expertise to a quick and easy task. Lightroom now empowers everyone to be an editing wizard. Moreover, Generative Remove offers three different versions of the edit, letting you choose the best one.

Comparing to Google’s Magic Eraser

Although Generative Remove is impressive, it might seem familiar to users of Google Photos. The new features are similar to Google's Magic Eraser tool and do not offer the same capabilities as Google's Magic Editor, which can alter scene lighting or rearrange subjects.

Adobe's Generative Remove reflects the company's ongoing approach to AI, as seen with last year's AI-powered noise removal tool. These enhancements build on existing tools, providing practical improvements rather than groundbreaking new features.

This focus on better tools over flashy innovations likely aligns with what working photographers seek. Adobe appears content to let others handle more dramatic AI-powered capabilities, like post-capture scene rearrangement.

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Generative AI from an enterprise architecture strategy perspective
Eyal Lantzman, Global Head of Architecture, AI/ML at JPMorgan, gave this presentation at the London Generative AI Summit in November 2023.