Generative AI is no longer an experiment - it’s rapidly becoming the default way customers discover, evaluate, and engage with brands.

These engines are shaping first impressions, driving recommendations, and even influencing purchasing decisions in ways that traditional search and media never did.

Waiting is no longer an option: brands that don’t actively optimize for Generative Engine Optimization (GEO) risk invisibility. 

This live session with Adobe discusses their newest agentic application Adobe LLM Optimizer as a case study. Leave knowing how to utilise LLMs to interpret content, continuously improve visibility, relevance, and trust in this AI-driven landscape.

What to expect from this session:

  • The growing urgency of GEO: How the landscape continues to change and why every quarter of delay increases the gap between early movers and those left behind. 
  • How LLMs shape reputation differently than traditional media: Brand perception is now being mediated more by algorithms—and what that means for your strategy. 
  • Customer perspectives from the field: Real examples of how our early adopters uncovered hidden opportunities, boosted brand visibility, and safeguarded their reputation in the AI-first discovery ecosystem. 
  • A live look at Adobe LLM Optimizer: See how the tool enables continuous learning and optimization to keep your brand discoverable, credible, and competitive.

Session hosts:

Kathie Yang | Senior Product Marketing Manager | Adobe

Kathie Yang is a Senior Product Marketing Manager at Adobe, focused on shaping and launching agentic applications.

Emily Kellman | Manager, Product Management | Adobe

Emily is a Senior Product Manager on the Adobe.com team in charge of all things personalization, helping customers find the right digital media products for their needs.

Aditi Dutt Chaudhuri | Principal Product Manager | Adobe

Aditi Dutt Chaudhuri is a Principal Product Manager at Adobe, where she focuses on building intuitive, AI-powered, and data-driven products that enable global brands to drive measurable impact across their digital experiences.