Keynote title: Giving Customers More of What They Love
Speaker: Stefan Britten, Senior Director of Enterprise Innovation & Strategic Partnerships
The creative industry spends billions of dollars every year guessing what content to put in front of customers. Creative intelligence lets brands know not only what content works in different territories and for different demographics, but also why it is successful. Stop making guesses with your most valuable advertising asset and start using data to make informed creative choices.
The creative choice you make is the single most important factor in the performance of your content. Yet, in today's digital age we are still making creative choices the same way we did in the 1950's. Predictive AI means you can now make creative choices using data instead of guess work and human bias and know what will work and why before you choose to use it.